Group Partnerships
Collaborations, causes, charities
Made Blue Foundation
Providing water where it’s most needed, from Asia and Africa to the Americas.
This entrepreneurial-minded water charity is on a mission to provide everyone with access to clean drinking water. Water stress and scarcity is a threat that’s long been listed with rising temperatures as a Global Risk by the World Economic Forum — few understand this better than this non-profit founded in the Netherlands in 2014.
Lore Group’s partnership funds 100 litres of clean, fresh water for every room night sold. Guests across each one of the brand’s six hotels are given this ‘gift’ to pay forward — an amount funded, in its entirety, by Lore. Every guest has the power to decide where, and whom, the total amount made possible by their stay will support: each occupied night provides one full day of clean water for a household in Bangalore to Mexico City, as delivered by Made Blue Foundation.
EARNT
A win-win initiative activating activists to do good for cool goods.
This purpose-led platform rewards good deeds with great goods and limited-edition or money-can’t-buy items and experiences. Conscious consumerism never felt so considerate, thanks to brands being matchmade with volunteers to convert a desire for something special to connect doers with something that needs doing.
Lore Group and EARNT are coming together to create a new environment of community and hotel collaborations through a campaign with a cause. Each property will choose a local charity which requires volunteers. Events vary, ranging from 10 to 30 participants, available to new and existing customers and guests of Lore Group hotels.
