Group Partnerships
All Lore Group hotels have a big heart for their local communities, and our teams think deeply about what might be needed in our neighbourhoods as well as further-flung corners of the globe. We don’t just donate money as a token gesture or tick boxes to virtue signal – we believe in cultivating meaningful long-term relationships with charities and causes.
Made Blue Foundation
Providing clean water where it’s needed most, across Asia, Africa, and the Americas.
Made Blue Foundation is an entrepreneurial water charity on a mission to ensure everyone has access to clean drinking water. With rising global temperatures, water stress and scarcity have long been recognised as critical risks by the World Economic Forum. Few understand this urgency better than Made Blue, founded in the Netherlands in 2014 to address the challenge head-on.
Through Lore Group’s partnership with Made Blue, every room night sold across our hotels funds 100 litres of clean, fresh water. Guests staying at any of our six hotels receive this ‘gift’ to pay forward - empowering them to choose where and whom their contribution will support.
In 2024 alone, Sea Containers London made available a total of 10,849,698 litres of clean drinking water - enough to supply at least 149 people with safe water for 10 years or more. Track our impact here.
Discover Made Blue
Sea Containers London Made Blue Impact Report 2024
Sea Containers London Made Blue Certificate 2025
EARNT
A win-win initiative activating activists to do good for cool goods.
This purpose-led platform rewards good deeds with great goods and limited-edition or money-can’t-buy items and experiences. Conscious consumerism never felt so considerate, thanks to brands being matchmade with volunteers to convert a desire for something special to connect doers with something that needs doing.
Lore Group and EARNT have come together to create a new environment of community and hotel collaborations through a campaign with a cause. Each property will choose a local charity which requires volunteers. Events vary, ranging from 10 to 30 participants, available to new and existing customers and guests of Lore Group hotels.
Discover EARNT
Find out more about our commitments:
Climate Action
Change-Makers & Calculators
Cultural Transformation
Sea Containers London Partnerships
